Turkish
Local search, local suppliers, local staff and the Google Business Profile all run through it. Even for export brands, the Turkish pages are where institutional credibility sits.
Lives at the root
Web
design
Building a site here does not mean building one site. It means telling the same brand to three different audiences, in three different languages.
01THE LANGUAGE PROBLEM
A site solved with a translation plugin serves three audiences badly.
Part of the audience here searches in Turkish, part in English, and in some markets in Russian or German. Most sites answer this with a plugin: a button is pressed, the text goes through a machine, and the site becomes "multilingual".
It breaks in two places at once. The brand voice turns synthetic — the person about to request a quote loses confidence in the first sentence. And in search, a translated page cannot compete with one written in that language.
We write each language separately and link the versions to each other. It takes longer and shows as a separate line in the quote — but a half-built site in three languages costs far more to fix later.
02SITE ARCHITECTURE
How a multilingual hotel site is built
A structure that does not fall apart as languages are added. Turkish sits at the root, each other language lives in its own directory, and every page is linked to its counterpart.
- / TURKISH · ROOT
- /odalar ROOM TYPES, ONE PAGE EACH
- /restoranlar
- /spa
- /toplanti-ve-dugun SEPARATE ENQUIRY FORM
- /galeri
- /ulasim AIRPORT DISTANCE, MAP
- /iletisim
- → booking engine EXTERNAL SYSTEM, NEW TAB
- /en ENGLISH · WRITTEN SEPARATELY
- /en/rooms MAPPED TO ITS TURKISH COUNTERPART
- /en/restaurants
- /en/spa
- /en/meetings-and-weddings
- /en/gallery
- /en/how-to-get-here
- /en/contact
- /de ONLY WITH REAL DEMAND FROM THAT MARKET
- /ru ONLY WITH REAL DEMAND FROM THAT MARKET
- /blog LOCAL CONTENT · ONE LANGUAGE IS USUALLY ENOUGH
- technical layer
- hreflang EACH PAGE POINTS TO ITS COUNTERPART
- canonical ONE ADDRESS PER PIECE OF CONTENT
- sitemap.xml ALL LANGUAGES IN ONE FILE
- cookie consent NO MEASUREMENT SCRIPT BEFORE CONSENT
WHAT GROWS WITH EACH LANGUAGE IS NOT PAGE COUNT BUT MAINTENANCE · EVERY UPDATE REPEATS ONCE PER LANGUAGE
03LANGUAGE DECISION
Which language earns its place?
The order below is how we work through it with clients.
English
The shared language of foreign guests, tour operators and overseas buyers. A Russian or German speaker can read the English pages; the reverse does not hold.
Written, not translated
German and Russian
Only where the market genuinely sends enquiries. The test is simple: how many enquiries arrived in that language last year, and is there anyone who can answer in it?
Not added without someone to answer
Five languages or more
Every added language repeats with every content update. A site that is outdated in five languages loses more customers than a current one in two.
Not added without costing maintenance
04WHAT THE SITE NEEDS
The site does a different job in each sector.
| SECTOR | MULTILINGUAL | BOOKING LINK |
CATALOGUE / PRODUCTS |
BLOG AND LOCAL SEO |
FORMS AND ENQUIRIES |
|---|---|---|---|---|---|
| Hotels and resortsGuests and operators together | ESSENTIAL | ESSENTIAL | NOT NEEDED | USEFUL | ESSENTIAL |
| Restaurants and cafésLocal search driven | USEFUL | USEFUL | ESSENTIAL | ESSENTIAL | USEFUL |
| Property and constructionProject based selling | USEFUL | NOT NEEDED | ESSENTIAL | USEFUL | ESSENTIAL |
| Agriculture and exportBuyer is abroad | ESSENTIAL | NOT NEEDED | ESSENTIAL | USEFUL | ESSENTIAL |
| Health and aestheticsTrust and regulation | ESSENTIAL | USEFUL | NOT NEEDED | ESSENTIAL | ESSENTIAL |
| Retail and showroomsStock changes constantly | NOT NEEDED | NOT NEEDED | ESSENTIAL | ESSENTIAL | USEFUL |
Three things are essential everywhere and do not appear in the table: a page that opens fast on mobile, tappable contact details, and consent-based cookie handling.
The site is where advertising lands
Campaigns that send every click to the homepage waste budget. How we set landing pages and measurement is on the advertising page.
05FREQUENT QUESTIONS
Building and running the site
How many languages should our site have?
Your audience decides, not your competitors. Turkish and English are close to mandatory for most brands here. German and Russian are added only where the market genuinely sends enquiries and someone on your side can answer in that language — an unanswered language is worse than a missing one, because it creates an expectation it cannot meet.
Can we use an automatic translation plugin?
We do not. Machine translation flattens the brand voice and produces pages that cannot compete with copy written natively in that language. Each language is written separately and appears as its own line in the quote, so there is no hidden cost later.
Can you connect our booking engine?
If your system exposes a link, yes. In hotels the booking engine usually lives with a separate provider; the site's job is to get the visitor there quickly and with the right dates already filled in. Embedding the engine into the page is not always right — it is often the heaviest element on mobile.
Will we be able to update the site ourselves?
Yes. Text, images, rooms, products and blog posts are edited from an admin panel, and a training session is included at handover. Structural changes — new sections, new languages, new templates — stay with us.
What does data protection require on the site?
A privacy notice, a cookie policy and a consent banner. Analytics and advertising scripts are wired to that consent and do not load until it is given; forms carry an explicit consent checkbox. We do not build setups that fire measurement scripts before consent.
Should we rebuild or start over?
If the structure is sound, rebuilding is cheaper and faster. But when the language setup was made with a translation plugin, when page speed is fundamentally low, or when content cannot be edited without a developer, a rebuild stalls quickly. We do not answer this without looking at the existing site, and that review is free.
Let us tell you what your site is missing.
Leave your web address and we will send a written review within three working days: speed, mobile behaviour, language structure and conversion. If you do not have a site yet, we send the structure it should have.